CASE STUDIES

CASE STUDIES

Loop earplugs

Content Strategy

Utilized my expertise in creative strategy to analyze top-performing content across platforms, including Loop’s previous successful videos and broader industry trends. By identifying what resonates most with Loop’s target audience, I take a problem-solving approach to address consumer needs directly.

Each month, I review high-performing ads from both Loop and competitors in similar categories, extracting actionable insights and staying ahead of market trends. Using this data, I craft scripts that not only solve key consumer pain points but also effectively communicate the brand’s core messages and objectives. This tailored approach ensures Loop’s content remains both impactful and aligned with its unique voice.

VSL Project

After working with Loop for one month, on top of our retainer deal I was chosen for a seperate project where I created 24 VSL videos for them (3 main bodies with 8 different hooks each). They trusted me to bring their vision to life through the VSL Videos (“Video Sales Letter.” It refers to a marketing strategy that utilizes video content to convey a persuasive sales message to potential customers. VSLs are designed to engage and convince viewers through visual and auditory elements, making them a valuable tool in modern marketing campaigns.

I have shown a few different versions below:

Latest

Loop

Ads

*Latest converting ad for Loop*

General Information

  • Client: Loop

  • Industry/Niche: Personal Wellness

  • Campaign Objective: Generate sales, brand awareness, boost engagement

Tummydrops

I have been working on retainer with Tummydrops for one year making multiple videos for them every month. Within the first month I had a video go viral, generating sales for them.

Content Strategy

Leveraging my expertise in creative strategy, I analyze top-performing content across platforms, focusing on Tummydrops’ past successful campaigns and broader industry insights. By pinpointing what resonates most with Tummydrops’ target audience, I adopt a solution-oriented approach to directly address consumer concerns and needs.

Each month, I review high-performing advertisements from Tummydrops and competitors within the wellness and natural remedies categories. This involves extracting actionable insights to stay ahead of industry trends. Using these findings, I create scripts that effectively resolve key customer pain points while communicating the brand’s unique benefits and objectives. This personalized strategy ensures Tummydrops’ content is consistently engaging, impactful, and reflective of its authentic brand voice.

Top Performer for brand

Analytics