A/B Testing

A/B testing is one of the most powerful ways to understand what truly resonates with an audience. I always encourage brands to test multiple hooks because the first few seconds of a video can make or break its performance. By starting with at least three variations, we can gather real data on what drives engagement, clicks, and conversions—rather than guessing. Here, you'll find examples of different hooks tested for the same product, showcasing how small changes can lead to big results.

Hook 1